Search Marketing Technologies staff understands one thing very well – people SEARCH for solutions to problems and find providers of those solutions. Our team brings forth the data and knowledge obtained through SMTnet’s 20+ years of servicing the SMT & PCB electronics manufacturing industry. This is data and understanding that NO OTHER agency has!!!
SEO or Search Engine Optimization Definition – READ IT! Our definition is very different than most!
Search engine optimization is the process by which we work with your company to put you in front of people at all points in the buying cycle, looking for what you sell – in search engine’s natural results so that they will contact you.
This is an ongoing, always evolving process that requires reports and analysis of those reports to see what is working and what is not. Search engine algorithms and your competitors don’t wait for you to ‘figure it out’. Do you have in house staff that keeps up with search engine algorithm changes? Do you even know how to hire someone that does?
Our process is very different than most ‘SEO’ companies because our goal is to drive new business for your company, not just get you better rankings in search engines for some keyword phrases. We help your company integrate your search engine marketing efforts with the rest of your marketing – ‘SEO’ shouldn’t just be a stub on the side of your overall marketing plan.
The expertise and toolset we bring to the table is quite different than most ‘SEO’ companies:
1. We know the industry -> You don’t have to spend time explaining what a ‘BGA’ is, for example.
2. Our experts understand that your company gets contacted by people at all stages of the buying cycle when your company is seen as the right solution to a very specific problem. Wasting time trying to get found for very general phrases like ‘SMT’ for instance is a waste of time and will not help your company get new customers.
3. The toolset we use incorporates knowledge from your company & its frontline people to understand well what people say and ask when you are in front of them. For instance, how many calls does your company get on a regular basis? How many online inquiries? What are those contacts about?
4. Last but not least – our toolset includes 20+ years of data directly related to your industry sector that nobody else has which can be used to help your company promote better online – data from the SMTnet.com platform about the millions of people who have used it.